Identity
One mark. Used with discipline.
The Golden mark is an arched crest with an upward chevron — a symbol of stability, ascent, and forward motion. Use the version that gives the best contrast on its background.
Variants
Approved logo lockups.
Primary — horizontalSVG · PNG · PDF
Reversed — dark backgroundsSVG · PNG · PDF
Icon onlySVG · PNG · PDF
Icon reversedSVG · PNG · PDF
Rules
Clear space & minimum size.
Reserve clear space equal to the height of the mark (1x) on all sides. No text, imagery, or graphic elements may enter this zone.
16px digital
32px favicon
140px min. lockup
Icon-only: never below 16px digital or 8mm print. Horizontal lockup: never below 140px digital or 32mm print.
Misuse
Don't do this.
✓
Do
- Use approved lockups without alteration
- Give the mark generous clear space
- Choose the variant with the strongest contrast
- Scale proportionally
✕
Don't
- Recolor the mark outside the brand palette
- Rotate, skew, distort, or add drop shadows
- Place the mark on busy or low-contrast imagery
- Re-typeset the wordmark in another typeface
Download