Expression
Real people. Honest moments.
Golden imagery favors natural light, unposed collaboration, and the texture of real work — not stock-photo theater.
Photography
Direction.
Real teams
Actual Golden people at work, whenever possible.
Natural light
Window light beats studio flash.
Unposed
Candid over composed. Motion over stillness.
Honest environments
Real desks, real screens, real conversations.
Grounded color
Editorial saturation, never oversaturated.
Room to breathe
Compose with generous negative space.
Illustration
Geometric, editorial, restrained.
Illustrations use geometric primitives, brand gradients, and generous negative space. They support ideas — they never replace them.
AI imagery
Generation guidelines.
Prompting principles
- • Specify natural light, editorial photography, muted saturation.
- • Avoid: "corporate," "handshake," "team pointing at monitor," "stock."
- • Include the Golden palette by hex when generating illustrations.
- • Never publish AI-generated images of real named individuals.
- • Disclose AI-generated imagery in editorial contexts.
Rules
Do & don't.
✓
Do
- Show real collaboration and real work
- Use natural light and honest environments
- Leave room for type and negative space
- Prefer wide crops that place people in a scene
✕
Don't
- Use stock 'diverse team laughing at laptop' imagery
- Fake handshakes or over-posed conference rooms
- Apply heavy filters, vignettes, or duotones
- Publish AI imagery of real named people